Where does creativity come from?

A few weeks ago, I discovered a wonderful talk by Dr. George Land, in which he gives a brief history of human innovation and the importance of creativity.

If you’ve wondered about questions like “Where does creativity come from?”, “Are we born with it?”, or “Is it learned?”, this talk will give you the answers. It will also show you how to tap into your imagination, so you can be more creative in your life and work.

I was also pleasantly surprised to hear Dr. Land talk about the 2 kinds of thinking that happen in the brain, divergent and convergent thinking, often used in the human-centered design process.

Logic will get you from A to B. Imagination will take you everywhere.

– Albert Einstein

Imagination is more important than knowledge.

– Albert Einstein