Customer Interviews

If you’re looking to learn how to do customer interviews to improve your product or service, here are some helpful guides from one of my favorite resources.

This short video explains “the difference between the 3 main types of user interviews, and at what stages of a UX design process it makes the most sense to use each”. To learn tips and best practices on how to write an effective interview guide and how to conduct user interviews take a look at Writing an Effective Guide for a UX Interview and User Interviews: How, When, and Why to Conduct Them. Also, take a look at Why User Interviews Fail to ensure you do them well.

If you have questions or need help with customer interviews, feel free to reach out

The light phone

Designed to be used as little as possible. It will never have social media, clickbait news, email, an internet browser, or any other anxiety-inducing infinite feed. It’s an experience we call going light.

Light is not just another tech company. We build all of the tools from scratch to ensure there are absolutely no third party apps tracking you. In this time of ‘Surveillance Capitalism’ and the ‘Attention Economy’, the Light Phone represents a different option. You are the customer, not the product. This is a phone for humans.

Deep work

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep – spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.

– Cal Newport, Deep Work

Fame is a bee

Fame is a bee.
It has a song—
It has a sting—
Ah, too, it has a wing.

– Emily Dickinson

Sugru mouldable glue

I’d love to play with this!

While studying for my MA in product design at the RCA in London, I had a bit of a crisis. A niggling thought stopped me in my tracks.

“Do I really want to design more products? There’s far too much waste in the world. I don’t want to buy new stuff all the time. What if I could fix and improve and reimagine the stuff I already have, to make it work better for me?”

Jane, Sugru Inventor

Colors do not clash, they vibrate

And if you still don’t feel confident, take heart in the wisdom of legendary interior designer David Hicks, who believed that the idea of colors clashing with one another was a fiction cooked up by “genteel women” in the 1930s. “Colors do not clash,” he said. “They vibrate.”

– Ingrid Fetell Lee, Joyful